In the today's corporate world, business management is very important. Business strategies are chalked out based on the customer's needs and affinity. This is where business models become significant.

Thirty years ago, ordering any commodity or article was a tedious process with a long waiting time for customers. Choices and comparisons were limited. However, with the reinvention of the business model in late 1985, business transactions have been made very easy and attractive. Brands like McDonald's, Toys 'R' Us and Ryanair were instrumental in devising various successful business models. In the last fifteen years or so, companies such as Uber, Ola, Amazon and eBay have made ordering and buying products and services simple using convenient apps.

In fact, the very way of doing business has become so simple, thanks to innovative business models and platforms. Search engine optimization, search engine marketing and public relations have reduced the marketing burden of brands, who are now able to reach their target audience anywhere at any time. A lot has changed in the way businesses operate and serve customers!

This book captures the essence of various business models and the technological advancements in the world of business, with the aim to trigger new ideas and process innovation. The book is a must-read for new and existing businesses, start-ups and new-age companies.