Things like 'trends' happen for a reason; maybe you start them and become buffeted in their sway. But what exactly unfolds when all of us seek to be a part of unique cultural phenomena that hold sway over the world?

This book dissects socio-economic nuances of various fads and trends that we are surrounded by and happily engage with. The topics are not only chosen to inform readers about these fads but also make them aware of the economic factors that govern them. The book is a perfect way to develop analytical skills by inspiring readers to correlate something as fun and basic as a fad or a trend, with the practical, in-depth knowledge of a subject like economics.