What happens when the passionate and secretive world of fashion is pried open by an outsider - a straight-talking professional of the business world? 

Anwar is hired by the National Fashion Council to develop the business side of the industry. However, with his own passionate side re-kindled, he steps beyond the immediate façade of glamour. He discovers two worlds – one of intense talent and creativity to make beautiful outfits and the other equally intense but of baser intent - jealousies, hate, narcissism, exploitation and the relentless need to control and self-aggrandize.  

The gatekeepers of the NFC led by veteran designer Meera and provocateur Dinesh thwart any attempt to challenge their stranglehold on the industry. However, having sipped the elixir of fashion and with missionary zeal, Anwar decides to confront them with the help of his ex-business school colleagues who vex their own ambitions and frustrations. A tabloid journalist with little scruples, Shailaja, waits in the wings to expose all the seedy doings of the fashion world. 

Where will the no-holds barred conflict end and who will be destroyed along the way?