This is the true story of how an 'Average Joe' found success and then became a victim of that success.

One among ten children, the author, Mohandas enjoys a happy childhood in the heart of a loving family, but finds himself ill-prepared when he is propelled out of the cocoon into a world where earning is key and results are everything. Mohandas lands his first job in seafood exports and takes to it like a fish to water. These are the days of the Licence Raj and soon Mohandas is scrambling to woo buyers, dodge competition and untangle red tape.

How this cocooned 'caterpillar' turns to be a free-flying, confident 'butterfly', flying in the face of all odds makes up the rest of this story, dotted with colourful anecdotes, playful romance and heartwarming family ties.

If success and failure are two sides of a coin, the coin flips this way and that in the author's life proving the interesting premise that 'Success beyond a measure is a recipe for Failure'. A compelling inspiring and authentic memoir of how to get back on your feet when life knocks you down...again and again.