You are working really hard but you are still not successful in sales? Desperation Quotient [ DQ ] will guide the sales professionals to analyze, understand and make a course correction to bring the best out of their performance. Use DQ methods to understand the fundamentals of how to measure sales performance and the potential of sales professionals. With the importance of constant and never-ending personal improvement in mind, I have put together some sales management tips that are sure to improve your effort and capabilities that help you achieve Optimum DQ (ODQ). A sales professional has a high potential to make or break a brand, besides their career. Sales profession can be challenging if not understood and organized correctly. Therefore, it's important to know where you stand what needs to be done to achieve success.