Seventy-five years ago, the British left India and the country became independent. But are we really free? Even today we are colonized in our minds. Take a look at the way we speak, how we dress, what we eat, how we live – we are chasing quinoa over amaranth, avocado over amla, olive oil over desi ghee, guitar over sitar, ballet over Kathak, and Spanish over Sanskrit. There is nothing wrong in learning from other cultures, it only enriches and enhances you, but not at the cost of denigrating your own.

Culture during Crisis is a thought-provoking account that talks about the depth of our culture and how it is not reaching the world or even capturing the minds and hearts of most Indians. With interesting anecdotes and vivid conversations with India's leading luminaries on various aspects of our heritage, this book stresses on the need to brand and position our culture correctly.