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Navigating the Internet may be as simple as "point and click", but understanding the ever-evolving challenges, responsibilities and ramifications related to having an online presence is anything but straightforward. That's what makes this new volume by industry-leading experts, Eloïse Gratton and Elisa Henry, such an important and welcome publication. Offering timely insight and useful advice, Practical Guide to E-Commerce and Internet Law promises to be a must-have addition to the bookshelf of legal, business and marketing professionals alike.
Stay Ahead of the Curve
Drafted by two attorneys whose practical and academic experience dates back to the early days of IT, this information technology law book offers a thorough discussion of the Canadian legal framework pertaining to e-commerce and contractual arrangements, intellectual property law, privacy and anti-spam law, competition law, as well as legislation that may affect advertising and social media activities. Of particular practical value are the following precedents that are included with the volume, along with relevant practitioners' notes, comments and tips:
These precedents are also included on a CD-ROM so readers can easily use and customize the documents for their own needs.
Invaluable Insight
Written in plain English and an easy-to-understand style, this guide is accessible to all readers – even those without an extensive legal background. Because it provides advice addressing the most common issues arising in connection with electronic commerce, Practical Guide to E-Commerce and Internet Law is especially useful to organizations that have an online presence, as well as their legal, marketing and public relations advisors. In particular, an organization will benefit from learning how to:
In addition, this volume will be helpful for business professionals who are assisting with an organization's compliance with e-commerce and Internet laws, including IT, e-commerce, risk and compliance, sales, operations, marketing, privacy and human resources managers.
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