Ricky doesn't play outside. He doesn't read books. He is so addicted to his phone, his life consists only of what he sees and hears on the screens he holds in front of his face... and that's just how the BIG IDEA Company wants it! The company tells kids what to like, what to buy, what to do, and even what to think! New York Times bestselling author and illustrator Michael Garland creates a haunting, yet eerily familiar, world that reminds readers what can go wrong when phones and other devices become all-consuming.