This book focuses on the collection, interpretation, and analysis of the voice of the customers (VOC) and serves as an excellent reference or textbook for learning how to apply QFD. Following this unique approach for capturing the VOC will ensure your product/service meets their needs. Included is a discussion of recent advances in QFD methodology, methods for strategically analyzing and selecting benchmarks, and examples through case studies. Contents: Introduction to Quality Function Deployment, Decision Making Using the House of Quality, Variability Analysis in QFD, QFD for Service Quality Analysis, The Implementation of QFD-based Linguistic Data, Benchmarking in QFD for Quality Improvement|This book focuses on the collection, interpretation, and analysis of the voice of the customers (VOC) and serves as an excellent reference or textbook for learning how to apply QFD. Following this unique approach for capturing the VOC will ensure your product/service meets their needs. Included is a discussion of recent advances in QFD methodology, methods for strategically analyzing and selecting benchmarks, and examples through case studies. Contents: Introduction to Quality Function Deployment, Decision Making Using the House of Quality, Variability Analysis in QFD, QFD for Service Quality Analysis, The Implementation of QFD-based Linguistic Data, Benchmarking in QFD for Quality Improvement