Since first becoming a true believer in the power and importance of rock & roll as a boy in the 1950s, Art Fein has been immersed in music and the music business, taking on many diverse roles:

In his wry, rollicking and insightful memoir Rock's in My Head, drawing on 10,000 (!) pages of journals he began keeping in the early 1970s, Fein recounts such incredible rock & roll adventures as:

In 1985, Fein did the one thing fans are always cautioned against: he befriended an idol, becoming part of legendary record producer Phil Spector's inner circle. That relationship—often gratifying, sometimes terrifying—lasted through Spector's murder conviction in 2009. In Rock's in My Head, Fein shares startling and intimate details about Spector that have appeared nowhere else.

Rock's in My Head is the story of a diehard rock & roll fan who saw Elvis Presley on The Ed Sullivan Show, bought now-classic Jerry Lee Lewis 45s the week they reached stores, and then grew up to become an active – and occasionally reluctant — participant in that world. Fein writes, "It turns out I didn't want to be in the music business; I wanted to be in the music."