An insightful examination of the various communication

strategies that Qatar has undertaken in recent times to enhance

its brand image and engage in practices of nation-branding.

Through analysis of contextual examples, this book explores

the role of reputation, identity, and image in shaping Qatari

domestic politics, along with its foreign policies.

The book explains advances in relevant technologies including

Artificial Intelligence, as well as best communication practices

learned from the private sector. The authors relate in detail

how Qatar invented, re-invented, and solidified its image, and

the benefits emerging from Qatar's communication strategies

on a domestic and global level.