For once, this is not a book about 'transactional sex' or HIV. There is no moral panic over women having standards in their romantic lives, or easy clichés of desperation in the face of unrelenting African poverty. In this book, Lebohang Masango explores how women in South Africa give meaning to aspiration, romance and love in their pursuit of the soft life — a life free of hardship. Love it or hate it, soft life will not be a passing trend, even if it carries different names in the future.