The CFO'S Guide to Demystifying Internet Marketing
ebook ∣ For Executives by a Former Executive
By Roy Nakamura
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The Ultimate Guide to Internet Marketing for Non-Technical Decision Makers.
Everything the Executive or Business Owner Needs to Know About Succeeding on Google and Internet Marketing
* What ROI to expect, and how much to budget for your company website
* The 17 pros and cons of social media
* What to look for in website design (it's not what you think or what your web developers will tell you)
* How much to pay for SEO (search engine optimization)
* Seven internet marketing traps to avoid
* And more...