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#1 John Flannery, the man about to take over leadership of the most famous company in America, had come to see GE Power leaders on their home turf. Under the surface, however, GE was in total disarray.

#2 Flannery was the new CEO of GE, and he had to get used to his new position. He had outperformed three rival executives to win the position, and his father had died just twelve days before his promotion.

#3 Flannery knew that his tenure as CEO would last at least a few years. The board had given him some time to assess the company and make decisions on strategy. He wanted to change the company's tone, and he knew that would mean changing its spin.

#4 Flannery was shocked to find out that GE Power had run out of cash. The company's largest industrial business was stretched thin, and its profits seemed to exist only on paper.