Please note: This is a companion version & not the original book.

#1 In 2007, Kleiner Perkins was approached by engineers who had named their startup after Nikola Tesla, the legendary inventor. They had partnered with a wildly successful PayPal entrepreneur who was now chairman of the board. They wanted to pitch their idea.

#2 The world must replace all gasoline- and diesel-powered vehicles with a fleet of zero-emissions cars, trucks, and buses by 2050. The electrification of transportation is already under way, but the technology we need to scale is behind schedule. We must accelerate.

#3 If EVs are to capture the majority of the passenger car market, they must be broadly affordable. When people spend more to buy a green product over one that emits more carbon, they're paying a green premium.

#4 To get to net zero, we'll need better performance at comparable prices. In this context, the green premium is a rough measure of the difficulty of each problem, of how far we have to go to reach net zero.