In his eye-opening book, Matthew King, registered nurse and president and co-founder of the Christian Animal Rights Association, examines the harmful effects of consuming meat and animal products from a scientific and medical standpoint . . . and the startling similarities between the promotion of Big Tobacco and Big Meat, including marketing, industry-funded studies, lobbying, and government subsidies.

Fifty years ago, cigarettes were glamorized in advertising and even "doctor recommended." Now, of course, we know that cigarettes cause lung cancer, and they are banned in most public places, including hospitals. However, an equally detrimental threat to public health—the consumption of meat and animal products—remains unchecked, unacknowledged by healthcare professionals, and even served to hospital patients being treated for the very diseases a diet rich in meat causes.

Hoping to bridge the disconnect healthcare workers have between the diseases they are treating and the root cause of the disease, Meat: The New Cigarette incorporates an overview of the damages meat causes, compelling data supporting the adoption of a plant-based diet, and the critical role nurses and other healthcare practitioners play in reversing the current crisis that endangers not only the health of America, but the world.