After training thousands of B2B Sales people worldwide, Yuri van der Sluis packed the essence of value and trust selling in 30 cartoons. This book offers an entertaining and practical approach to a chieving success in sales, by being the exact opposite of the Wolf of Wall Street: a Top Sales Dog instead of a Sales Wolf. Put the customer front and center in their buying process and sell by building trust and providing value. Ethical sales means not just angling to seal the deal, but focusing on the relationship and your customer as a whole. You won't have to lie, cheat and manipulate your way into business. Wouldn't it be great to see that customers keep coming back, because doing business with you is a good thing?! This book will help you to: * sell the right way by building on your integrity and content * inject value in the sales process * earn customer trust * get customer commitment * stand out compared to all the Sales Wolves out there. You will be guided throughout a typical B2B sales process, showing the major differences between the wolf and the dog.