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商海風險莫測，成敗難料，置身其中一舉一動都要三思而後行，謀定而後動。本書涵蓋了經商的方方面面，全面細緻分析了經商者從創業、興業到守業的商路歷程，設身處地考慮了經商者可能會面臨的種種困局與難題，精心編選了極具實用性的36條計謀，集失敗者的教訓與成功者的經驗於一身，融經商謀略戰術與商場角逐實例於一體，是經商者的寶典，是言商者的智鑒。
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