Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware that it's something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.

Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.