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本書論述到位，事例經典，全方位地對創業者提出了忠告和建議，包括：創業是什麼？創業者自身應該具有什麼樣的素質？創業專案如何尋找？如何融資和處理財務問題？如何尋找創業夥伴？如何豐富人脈？如何打造創業團隊？如何管理員工？如何對待客戶？如何在競爭激烈的商場生存？等等。具有很強的實用價值和可讀性，相信透過閱讀本書，廣大創業者一定會從中學習到很多有益的東西並加以借鑒。
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