The growth of digital media, products and services have changed the way companies do business. With technology moving to the forefront and consumers demanding simplicity, it is now more important than ever to understand how to deliver an end-to-end, integrated product experience. Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you'll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time. You'll also learn how to understand the needs of external customers without requirements elicitation or sign-offs, plus the difference between customer and business value, and why your product needs to create both. This practical and comprehensive guide is suitable for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers and other IT Professionals interested in transitioning into a digital-product focussed role. Recommended reading for the BCS Practitioner Certificate in Digital Product Management