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本書從前期準備、商品管理、推廣管理、銷售管理、付款管理、促銷管理、訂單管理、客戶管理、收入管理等微店平臺（口袋購物）的各項功能應用入手，為眾多想要開店的人詳細介紹了整個開店的流程。同時，也不乏詳盡的行銷推廣技巧。
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