Who the F*** is Blockchain: A Beverage Entrepreneur's Journey to Understanding Crypto takes you through the odd story of how the author Arial Gordon co-founded Hone as a way to break up the technical explanation of blockchain technology through storytelling.

After attempting to start many blockchain-specific businesses and a cannabis kombucha, he landed on Hone's mushroom matcha. With his experience in the crypto world, Arial realized he had an insight into blockchain technology not many people had while having a non-technologist perspective into the confusing crypto world. This book explains the complex tech through relatable stories for the crypto-curious.

These stories are based on more than thirty in-depth interviews, dozens of articles, and personal work experiences. Who the F*** is Blockchain will go over:

How blockchain technology will take down the internet; a new system with cryptocurrencies that will alter the current digital landscape
How you'll be able to buy and sell energy directly from your neighbor without paying a utility company

The goal of this book is not to inundate the reader with technical explanations. Rather, it will help you to understand blockchain technology through storytelling.

Who the F*** is Blockchain is the millennial entrepreneur's playbook.