The lives of citizens of any democratic country are influenced by politics all the time, still many people do not understand how it works and how politicians lose or win. Involvement of politics in day-to-day life has prompted responses going from enthusiastic discussion to pessimistic excusal or latent acknowledgment. Anyway, neither enthusiastic discussion nor pessimistic excusal significantly helps anybody. A paucity of information about the Jugaad used by politicians and political parties is turning out to be considerably more fundamental now when narratives are being developed by using fake news, propaganda, analytics, and artificial intelligence presented by data availability and social media platforms. This lack of information convinced the author to write this book for the empowerment of voters as well as young leaders who keep their confidence and trust in democracy. This book will additionally improve their capacity for the democratic electoral process at a massive scale in a country like India.

It takes more than analysis to help readers overcome the dangers of uninformed election campaign management. Here is the book that decisively strikes with readers and empowers them to redefine their vision for democracy.