When Diego Simeone entered the gates of Atlé tico Madrid for the third time in his career, he was the club's 17th coach in 15 years. Once a key player with the Rojiblancos, he had helped them lift the title in 1995/96. That heady moment was now a distant memory, as the side had scarcely won any silverware in the last 15 years. A mid-table team at best, having twice faced relegation, the red side of Madrid had fallen from the top step of Spanish football, with their fans wondering when they might once more celebrate a long run of success at the foot of the Neptune Fountain - a centrepiece for Atlé ti celebrations. Made in Argentina, Mastered in Madrid: How Diego Simeone Awakened a Sleeping Giant explores the tactics of the charismatic 'El Cholo', who has turned heads with his side's gritty, dogged style of play and built a team that embodies its people and culture. Discover how Simeone has turned things around for Atlé tico Madrid and helped write a major chapter in the club's illustrious history.