This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises.

In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict marketing behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily. My main aim to explain why any organizations, such as government, firm which has good marketing and organization behavioral stragegy, then it can have good behavioral economy method to predict marketing behavior more successfully.

This books provide good marketing strategies for first year science business administration students to study. I write this book which concerns sample of large companies case studies. I shall apply marketing theoretical bases which are often borrowed from the disciplines of economics and psychology to give opinions to solve these large companies' problems. Practical application of theory is provided through case studies. This book tries not to present prescriptive solutions to marketing problems, but encourages discussion about causes and effects.

Research question: How organizational behavior influences marketing behavior ?

This book is arranged in four thematic discussion. The first discussion begins by identifying the fundamental building blocks of marketing. The second thematic discussion focuses on consumers, and on understanding the complex factors that lead to buying decisions. The third thematic discussion focuses on how these sample companies use knowledge about consumers and the broader marketing environment to develop a competitive advantage. The final thematic discussion seeks to integrate the previous chapters and provides an overview of the marketing management process in the context of an increasingly globalized marketing environment. I shall indicate these sample large companies, such as Body Shop, Ryanair airline, Walt Mark food supermarket , Nestle , England NHS public hospital etc. which had encountered what problems had cause difficulties to compete to their competitors as well as I shall recommend what solutions are the best to let them to solve these problems. Thus, these problems were the fact that these sample large companies had encountered. You can learn some marketing strategies to solve your business problems after you studies this book.

The most importance, you can learn how to apply marketing strategies to analyze to solve your further problems to threaten your business. Besides, you can learn how to use strategy to analyze any business case study to prepare your studying. I shall give reasons to explain why I shall apply this kind of marketing strategy to solve every problem to every company case study. Hence, students can understand what reasons to be judged to make these strategic decision more clearly.

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