Everyone has desires. Spiritual leaders too give up the mundane life. However, they carry the deeply rooted desire to attain insights and enlightenment, eventually. Irrespective of what life one leads, one core but common desire is to enjoy the autonomy to make decisions. However, life introduces one to several ups and downs resulting in both successes and failures. Nonetheless, one desires to be happy throughout and enjoy whatever is in possession. Also, one aspires to achieve all that one feels capable of achieving, thus driving oneself to take risks against the opportunities identified. 

In the backdrop, the present book is for every individual who is either an aspiring entrepreneur or serial entrepreneur, irrespective of the domain expertise or industry one represents. The book attempts to focus and address a pressing pain point of entrepreneurs: quite often entrepreneurs fail to strike great deals on account of poor negotiation skills. The stated pain point not only becomes a hindrance in the initial stage of start-ups but it also becomes a major challenge for the entrepreneur as the start-up scales up, expands, diversifies, or exits from the market. The book is an attempt to eliminate the pain point of poor negotiation skills, one of the major factors responsible for the success and failure of start-up ventures in modern times.

Doctors, engineers, lawyers, architects, designers, managers, artists, scientists, innovators, inventors, farmers and all other professions and walks of life have the immense possibilities of making it big. And such immense possibilities represent in terms of scale, value, excellence, and tremendous impact upon the larger society. However, quite often, it is observed that the efforts and impact of making it big fail to live up to the expectations of self and others and do not take off the way envisaged. 

Everyone has desires. Spiritual leaders too give up the mundane life. However, they carry the deeply rooted desire to attain insights and enlightenment, eventually. Irrespective of what life one leads, one core but common desire is to enjoy the autonomy to make decisions. However, life introduces one to several ups and downs resulting in both successes and failures. Nonetheless, one desires to be happy throughout and enjoy whatever is in possession. Also, one aspires to achieve all that one feels capable of achieving, thus driving oneself to take risks against the opportunities identified. 

In the backdrop, the present book is for every individual who is either an aspiring entrepreneur or serial entrepreneur, irrespective of the domain expertise or industry one represents. The book attempts to focus and address a pressing pain point of entrepreneurs: the pain point happens to be one of the major gaps towards successful and sustainable entrepreneurship in one's life. 

A strong but subtle factor impacting in this context is the failure to achieve entrepreneurial success through great deals in all stages, at all levels of entrepreneurial journey. The present book attempts to bridge the gap through the power (soft) skill – 'negotiation' for entrepreneurs!