Murder is about to go viral for social media influencer Coco Cline.

After selling a tech startup to Facebook in a multimillion-dollar deal, blogger Coco Cline has returned to her hometown of Central Shores, Delaware, to launch her own social media consulting firm. Her new clients, Sean and Olivia Chen, are ten days away from the grand opening of their specialty consignment shop when Coco stumbles across their assistant Stacy dead behind the register.

Worried that a cloud of suspicion will ruin their chances of a successful business launch, the Chens ask Coco to work alongside the inexperienced Central Shores police to speed up the investigation. Using her celebrity status and social media savviness, Coco discovers Stacy's seemingly ordinary life was all an act. Following a trail of cryptic online posts, confusing time lines, and muddied gossip, Coco and her friends realize Stacy's questionable relationships just might be the reason for her untimely demise.