The Sales Psychology's ultimate worth to you will be determined by how many of its insights and suggestions you can or choose to accept as habitual ways of thinking and performing. It's a good idea to listen to each audio session numerous times. Don't expect to get the most out of these sessions if you only hear them once. Even the most intellectual and serious listener needs to hear these sessions multiple times in order to take up, think about, and digest all of the topics addressed. Furthermore, each time you listen, you will get new ideas that are relevant to your present requirements and goals.