Making of the Iit Brand
ebook ∣ Recounting The Journey Of Iit's Alumni And Its Growth To Fame
By Davender Jain
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This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the 'IIT' brand.
Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates.
The book is intended to be a light and interesting read.
Having said this, it may be of particular interest to:
This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.
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