Every business uses a sales funnel to find a lead, then convert that lead from cold to warm. Eventually, you want your audience to make multiple purchases from your business.

There are two main ways to grab someone from the "street." You can advertise or use content marketing (content creation).

Content marketing is more effective in the long term because it adds value to the person. They will begin to know, like, and trust you, AND then make a purchase.

Understanding your sales funnel BEFORE you launch your business is vital because you can create content that progresses your audience along the pipeline.

Where do your potential customers congregate, and how do you grab (and hold) their attention? That's why you map out your sales funnel. Good Luck!