Have you ever wondered what makes a brand a SuperBrand like Nike, Starbucks, Coca-Cola or Google? In this live audio presentation delivered to 200 CEO's by branding expert Gerry Foster, you will understand what sets a brand name apart. Learn how to apply fundamental human psychology to your brand name, the colors you choose, your choice of words, the style of imagery, your choice of spokesperson, and many other elements that go into creating a SuperBrand.

The great thing about branding is that you can win if you play by the rules.  Here is what you will learn in this audio program: 1. How to deliver value to the marketplace by developing a unique value proposition; 2. Where to find a uncontested marketplace to make your competition irrelevant; 3. Creating a Brand Promise; 4. Language to engage and excite your audience

From understanding purchase behavior to establishing a tag-line, this audio program is an investment into the future of your business which will pay rich dividends for decades to come.