As head of a multimillion-dollar publishing empire, Robert Kennedy knows a thing or two about success. In Bull’s Eye, he shares not only the secrets of creating personal wealth but also ways to keep it, thrive in the face of downturns and setbacks, and live the life you’ve always wanted. Kennedy also shares lessons he’s learned, including the importance of marketing, why you need to start believing in yourself and simple ways to stop procrastinating and start making a fortune.