Leaders have forgotten that Coca-Cola is more than a soft drink or a carbonated beverage with qualities that "may be felt with the tongue," as one corporate lawyer once put it. Coke has always been and will always be more valuable than the materials it is comprised of. Thirsty Southerners termed Coke "Dope" (marijuana) around the turn of the century, believing that it would swiftly revive them. Coca-energy Cola's derives from sugar and caffeine, not from coca leaves.

Coca-Cola has modified its secret, hallowed formula numerous times throughout the course of its 99-year history, from its foundation to the announcement of the birth of its new Coke. This is a critical figure. They kept the details of the adjustments hidden, however, and the recipe's esoteric nature was tightly guarded.

The myth of the single copy of Coke's original formula being stored in a vault at the Georgia Trust Company and declared "inviolable" under all circumstances, save when the company's board of directors votes, has become ingrained in American society. Coca-notion Cola's is distinct from its physical product. Coke's genuine secret formula, in fact, is an unexplainable consequence of a mystical force that has turned a bottle of water and sugar components into a national emblem. When blindfolded, the general public assumes the role of a customer eager to try new tastes. They were American citizens who felt misled by the new Coke drink when they opened their eyes.