Why are there such stark contrasts? The issue is in deciding on a promotion strategy, which comprises promotion goals, opportunities, and tactics. Choosing a smart promotion strategy not only boosts a retailer's sales, but it also puts them ahead of the competition. Choosing an inappropriate marketing strategy, on the other hand, will not boost consumption, but will squander human and property energy, raise the strain on merchants, and even offer opportunities for rivals to commit theft. Market share is being lost. As a result, selecting an appropriate marketing strategy is a major consideration for all merchants.

Through a series of market research and analyses, the book you are holding covers 99 of the most common promotional alternatives for merchants. Price promotion, customer-oriented promotion, product promotion, ad-based promotion, holiday promotion, theme promotion, employee-based promotion, and service promotion are among the 99 alternatives. As a result, the book provides readers with a holistic perspective of the market, clients, and marketing strategies. In the product industry, various markets will have different clients, thus the marketing strategy chosen will be varied as well. To avoid being rejected by the market, the marketing strategy must be flexible enough to adjust in response to market and consumer developments.

This book is for you if you have an inefficient retail company and want to run promotions but haven't discovered the correct answer. Perhaps not all of the 99 choices presented will be effective, but they will surely provide you with some ideas and stimulate your capacity to think.