Internet marketing has other advantages too: it allows you to actually engage with your audience for instance.

Using social media or running contests means that you're able to interact with the very customers you're trying to obtain and get feedback from them.

Then there's the simple fact that the web is capable of reaching such a huge audience – including people from all around the world.

If you're selling something with international shipping, then this is by far the best way to reach a global audience.

Internet marketing is an answer for all of those required!