Why would a leader ever want to be mean? It's all about the vision.

Almost every organization has a vision, but few stick to it over time. Even after short-term success, visions tend to blur, drift, and fade. Why does this happen?

Accomplishing the vision requires intentionality. It requires consistency. It requires commitment. It requires courage.

In Be Mean About the Vision, author Shawn Lovejoy challenges leaders to stay true to the vision—regaining and sustaining its trajectory over time. Lovejoy offers a proven strategy for relentlessly protecting our organization's guiding vision:

One thing is certain—if our church or organization is going to accomplish its mission, we're going to need to be: Determined. Resolute. Intentional. We're going to need to be willing to do whatever it takes to keep the vision from being detoured or derailed. Where there is no vision, people perish. They wander off in random directions. On the flip side, when everyone understands and embraces the vision, there is life, passion, growth, and success! And God will be glorified.

As a leader the kindest, godliest, thing we can do is Be Mean About the Vision.

Journaling prompts are included in the audiobook companion PDF download.