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We live in an app-dominated world: for everything you want to do, it's likely there's an app that will allow you to do it. Unsurprisingly, businesses everywhere are taking advantage of the current popularity of apps by developing their own. But what differentiates the most successful apps from the others? And how do you turn an idea into a billion-dollar business?

How to Build a Billion Dollar App takes a look at some of the major landmarks that almost every billion-dollar app business will hit at one time or another on their journey to the top. Once you hit on an idea that has true potential, understand how to choose an effective business model, and learn how to draw in users and investors, there's nothing to stop you from reaching billion-dollar success.

You will learn:

· Which business model is best for your app

· How to evaluate the potential of your idea based on "human universals"

· How to attract users-and how to keep them coming back for more.