Datafication of Public Opinion and the Public Sphere

ebook How Extraction Replaced Expression of Opinion

By Slavko Splichal

cover image of Datafication of Public Opinion and the Public Sphere

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...

The book, anchored in stimulating debates about the Enlightenment ideas of publicness, analyses historical changes in the core phenomena of publicness: possibilities, conditions and obstacles to developing a public sphere in which the public reflexively creates, articulates and expresses public opinion. It is focused on the historical transformation from "public use of reason" through the identification of "public opinion" in opinion polls to contemporary opinion mining, in which the Enlightenment idea of public expression of opinion has been displaced by the technology of extracting opinions. It heralds a new critical impetus in theory and research of publicness at a time when critical social thought is sharply criticising and even abandoning the notion of the public sphere, much like the notion of public opinion decades ago, due to its predominantly administrative use.

|

The book, anchored in stimulating debates on enlightenment ideas of the public that culminated and ended in the early 20th century, focuses on historical changes in the core phenomena of publicness: possibilities, conditions and obstacles to developing a public sphere in which publics create, articulate and express public opinion by means of reflexive publicity within an established democratic public culture. Specifically, it is focused on three central topics:

  • a general historical transformation from "opining" – essentially some people's view of what "the public" thought – through the identification of "public opinion" in opinion polls, up to the contemporary establishment of "what people think/want" using computer-based analysis of the big data available from digital records, in which the enlightenment idea of public expression of opinion has been replaced by the technology of extracting opinions; 
  • the origins and consequences, and the similarities and differences of the rise and fall of two related concepts – public opinion and the public sphere – in historically particular periods, which have in common that they both lie in the boundary area between normative-theoretical and empirical orientation and suffer from unreliable definition and operationalization, which can only be resolved by a closer connection between the two concepts and areas.
  • a specific historical intervention created by the domestication of the German concept Öffenntlichkeit in English as "the public sphere," heralding a new critical impetus in theory and research of publicness at a time when critical social thought sharply criticised and even abandoned the notion of public opinion due to its predominantly administrative use.
  • The book seeks to transcend the division into normative-critical theoretical conceptualisation and "constructive" empirical application in the social sciences to show how critical theory can be empirically applicable and empirical research normatively constructive, and to demonstrate the need for greater connectivity between them. 

    Datafication of Public Opinion and the Public Sphere