This handbook is aimed at those who want to promote their business online through SOCIAL MEDIA MARKETING, but do not have the time to attend courses in person, or do not want to hire expensive professionals, preferring to handle it themselves. Therefore, this is not a manual to be read by experts only. On the contrary, it is a highly practical book. It is full of examples from real life situations, written in a simple non-technical language, and so accessible to all.

Thus, is it a book for beginners? Yes, but not only and merely. In effect, it is essentially a book for anyone who wants to have a quick overview of the subject: a handbook full of critical tools, which will enable you to evaluate which media to use and why. But is it really worth studying and making use of Social Media Marketing today? Absolutely YES!

Why? For two consequential reasons:

1) Social Media Marketing is a fundamental part of Web Marketing, which is making shoes out of the old style Marketing;

2) Social Media Marketing is taking an increasingly large share of Web Marketing, to the detriment of SEO, SEM, DEM, etc..

Therefore, if you want to find a job in the field of Web Marketing, you really should specialise in Social, given that the sector is growing fast. On the other hand, if you are an entrepreneur, a freelancer or a hobbyist, this manual is for you as well. In fact, it will show you in simple terms the best ways to promote yourself and your activities on social networks.

This guide will open your eyes to the infinite opportunities that this field offers. Moreover, it will give you numerous practical tools to get started right away.

HERE'S WHAT YOU WILL LEARN WITH THIS MANUAL:

What is Social Media Marketing

Why should you invest in Social Media

What is the role of the Social Media Manager

How to create a winning Social Media Strategy

How to choose the right Social Network for your business

Social Media Marketing netiquette

How to do Social Media Marketing without paying

Paid campaigns: how they work and why to use them

How to promote a product or service on Facebook

How to manage a fanpage on Facebook

How to integrate Facebook with other social networks

How to promote a product or service on Twitter

How to integrate Twitter with other social networks

How to quickly and easily publish effective videos on YouTube

How to create brand loyalty with great videos

How to increase your business activities on YouTube

How to do social media marketing on Instagram

How to do social media marketing on Tumblr

How to do social media marketing on Flickr

How to do social media marketing on Pinterest

How to do social media marketing on Tik Tok

How to do social media marketing on Vimeo

How to do social media marketing on LinkedIn

How to do social media marketing on SlideShare

How to promote your blog on social media

How to promote your company on social media

How to promote your E-Commerce on Social Media

and much more...