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一個個耳熟能詳的運動品牌，背後又有幾多鮮為人知的故事？為了大眾的消費市場，又如何在專業之外，開闢潮流與時尚的路線？本書記錄當代各個運動品牌的前世今生， 細說在時代衝擊下，新舊品牌如何互相競爭與求存，並在香港這個潮流集散地，微觀由運動出
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