Notice:This is a SUMMARY of Ryan Holiday's "The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph". Media consultant of billion-dollar brands Ryan Holiday in his bookThe Obstacle Is the Way, makes a strong case to readers that people are too willing to give up. When we face obstacles, our resolve becomes paralyzed. But if we just change our perspective a bit, we can see that any obstacle can easily become an opportunity. Borrowing from the Hellenistic Philosophy of Stoicism, the author shares with his readers the importance of courage in battle. If your competitors have you against the ropes, now is the time to become fearless. Are your products drawing criticism? Use this opportunity to expand awareness of your business. Holiday and the Stoics share this ancient philosophy with readers so they can apply it to any of life's challenges. Whether on the battlefield or in the halls of parliament, the philosophy has withstood the test of time. Be it Barack Obama's election campaign, the emergence of the game-changing iPhone, or on the playing fields of the Olympic Games, winners know that giving up is not an option.