The comprehensive guide to starting and growing your dream business.

In this groundbreaking book, bestselling author Jim Stovall shares the practical wisdom gained from his forty-year career as an award-winning entrepreneur alongside the time-tested strategies compiled by Dr. Kevin Schneider through his experience as the Director of the Stovall Center for Entrepreneurship at Oral Roberts University. Few books have offered both pragmatic, real-world examples and proven academic principles, as readers will find in The Art of Entrepreneurship. Transform your natural aptitudes, interests, and resources into a lucrative business as you discover:

Entrepreneurship is both a science and an art. This book teaches both dimensions—the hard skills and the soft skills, the action steps and the mindset—so that you can seize the opportunities for entrepreneurship in your midst and turn your business idea into a successful start-up that adds value to you, your family, your community, and the larger world.