Both thoughtful and thought-provoking, Finding Purpose; challenges our understanding of how humanity interacts with planet Earth, and our role within this. This book is an invitation: would you like to participate in one of the most important projects of imagination, perhaps the greatest ever, in human history? Distilling and refining over 20 pieces from a lifetime of work in academia and trade, across speeches, blogs, editorials and essays, the author invites us to look beyond material growth and explore the role of the individual and business in discovering a wider purpose to bring about a balanced and sustainable society. The reader is encouraged to consider humanity's relationship with the environment through different lenses: business, academia, faith-based and cultural. By bringing them together, Hoffma encourages us to understand our relationship with the planet in a far more holistic sense.