In this ebook, we asked the special panel members from the ANZMAC and AMS special sessions to write thought pieces and their views on EM. We have also included work from the EM Summit in Montpelier – where EM concepts were presented and discussed. In doing so, we take an international perspective by bringing together leading EM scholars from around the world and present their views and work on how entrepreneurship contributes to advancing marketing knowledge and vice-versa.