Journal of Business & Industrial Marketing, Volume 26, Issue 8

ebook Journal of Business & Industrial Marketing

By Vanessa Ratten

cover image of Journal of Business & Industrial Marketing, Volume 26, Issue 8

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It is vital for academics and practitioners in the sports industry to understand which business and industrial orientated factors are the most successful in encouraging business and organizational loyalty. The aim of this e-book is to understand in more detail the way business and industrial marketing works in the sports industry.

Journal of Business & Industrial Marketing, Volume 26, Issue 8