International Journal of Bank Marketing, Volume 29, Issues 6 & 7

ebook International Journal of Bank Marketing

By Julie Robson

cover image of International Journal of Bank Marketing, Volume 29, Issues 6 & 7

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This e-book raises awareness of insurance as a research context and brings together papers detailing research in this sector that are of relevance to academics and practitioners either in insurance or related sectors.

International Journal of Bank Marketing, Volume 29, Issues 6 & 7