"This book offers research geared toward understanding the Covid-19 outbreak, in particular, has highlighted the necessity for change management in the development of a comprehensive social media communication strategy in the time of crisis. Organizations can no longer afford the effects of misinformation, scaremongering, or trivialization of organizational events, status, or needs. This book will serve as a valuable resource to researchers interested in pandemic studies generally as well as those studying the importance of innovation in managing modern organizations". Bharat Thakkar, CEO, PREMGroup, Inc., Wheaton, IL, USA. ** Editor: Bharat S. Thakkar, Ph.D., is CEO of PREMGroup, Inc, a consulting firm in Illinois and an adjunct professor at the Illinois Institute of Technology, Chicago, IL, USA. He has expertise in design of systems packaging, reliability management, and heavy machinery design using reliability principles along with Leadership and Management principles. ** "As the COVID-19 pandemic is upending global culture at various levels, this is a remarkably timely book about how businesses must position themselves for the new reality. Under Dr. Bharat Thakkar's watchful eye, the book's authors offer insights that perhaps no other work could." Mayank Chhaya, Journalist & Writer, Naperville, IL, USA ** "Cultures transcend national borders and bias the way we understand the subjective reality of our existence. Failure to understand, appreciate, and navigate cultural differences is a failure to understanding the symbiotic nature of how we communicate ideas, manage ourselves and businesses, and align ourselves with the physical, psychological, and spiritual needs of our humanity." Kevin Sorbello, Capella University, Minneapolis, MN, USA.