Video Marketing (Summary)
ebook ∣ Create Engaging Video Campaigns to Drive Brand Growth and Sales
By Jon Mowat
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getAbstract Summary: Get the key points from this book in 10 minutes.
In 2022, video content will drive over 80% of business and consumer IP traffic. Former BBC documentary producer and director Jon Mowat says you can leverage the power of video on a minimal budget. The secret, he says, lies in using storytelling to appeal to audience emotions and rationality. Learn how you can create long-term brand growth and hit short-term sales targets by strategically embracing visual narrative and improving your video production skills.
Book Publisher:
Kogan Page
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