The Moonshot Effect (Summary)

ebook Disrupting Business As Usual

By Lisa Goldman

cover image of The Moonshot Effect (Summary)

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getAbstract Summary: Get the key points from this book in 10 minutes.

In this lively, invigorating guidebook, consultant Lisa Goldman and former CEO of U3 Kate Purmal use the Apollo missions as a metaphor for projects that disrupt routines and achieve major breakthroughs. They focus on both the visionary and the managerial aspects of innovation: selecting projects, developing teams, maintaining enthusiasm, and so on. Some content will be familiar to experienced readers, but this is a useful synthesis built on an intriguing metaphor. getAbstract suggests this space shot as a blast for anyone guiding a breakthrough project.

Book Publisher:

Wynnefield Business Press

The Moonshot Effect (Summary)